One of the most effective ways to generate new business in the HVAC industry is by actively using online reviews and social media channels. People today check online reviews before deciding on a restaurant or a vacation, and they also want to see what other people think about HVAC companies. To do so, your HVAC business should have a website that is easy to navigate and provides all the necessary information to customers. Also, it’s helpful to define your service area and be as transparent as possible.

Besides blogging and social media, you can use video to promote your services. Studies have shown that people watch online videos at a rate of 85% compared to those who don’t. Videos can also help your business establish a level of trust with consumers. Videos can also help answer frequently asked questions that consumers may have.

Another way to save energy on HVAC is to regularly replace the air filters. Dirty air filters can increase the risk of your system overheating, so it’s important to change your air filters on a regular basis. Furthermore, cleaning the filters will help your HVAC system last longer. By doing so, you can reduce energy costs by five to fifteen percent.

Another important thing to do is to check your ductwork. If your ducts are dirty, there could be leaks, corrosion, and damage. It’s essential to have a professional check these ducts, since dirty ducts will not only restrict airflow but also reduce the quality of the air in your home.